the European banks

How Zeta Principles helped the successful merger of two European banks An admired and successful European bank (established in mid-19th century) was bought by another banking group. Its history and position generated a degree of arrogance amongst its people who found being part of the newly merged enterprise very difficult to take. Although their own […]

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the global MNC

Using Zeta Principles to uncover barriers to change This multi-national brand leader is well respected not only for its consistently high performance but also for the strength of its underlying culture. So much so that it has been the subject of business school case studies on how performance and culture go hand-in-hand. Faced with a […]

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Welcome to our blog and articles pages Hi and thank you for visiting our articles and blog page.  We plan to publish notes, case studies and general observations about the way transformation can be sustained and people become even more engaged by addressing beliefs as well as behaviour.  Please drop in from time to time.  Thanks […]

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Change the way people think about how they do what they do

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